I’ve been hunting for the Batman issue above for a long time. It’s perhaps one of the best comic book covers ever – how can you NOT want to read the story inside? (Spoiler: It’s not actually all that great, but how could it measure up to that cover?) As a comic book cover alone, it’s a work of art.
We live in weird times, when comic books dominate pop culture and box office receipts, yet the humble printed item itself still struggles for sales. They’re still out there, and I hope they’ll be out there a long time, but we’re a long way from when an X-Men comic sold 8 million issues in the ‘90s. But great comic book covers have pretty much died as an art form, despite their still being a lot of very good comic books published. It’s like everyone stopped caring about the covers. Maybe I’m just a design nut, but to me the cover is an integral part of the whole comics package.
Comic book covers slowly changed around the turn of the century, when kids stopped buying comic books at grocery store spinner racks and the art of selling comics rested less on a dynamic cover image and more on short-lived gimmicks (ah, for the chromium foil covers of the 1990s) or story-telling events (Crisis that, Crisis this, Marvel relaunching their comic titles over at #1 about every 15 minutes). Comics sell now to a fairly entrenched group of older fans like me, and the covers stopped trying to be about grabbing your attention.
I don’t know why comic book covers have gotten so boring, really, but Christ almighty they sure have. Instead the kind of dazzling images you see here from the 1960s-1980s, sometime around 1999 comic book companies settled into publishing bland generic pin-up shots and chaotic battle scenes which vanish from your mind soon as you see them.
Marvel’s Amazing Spider-Man comic was so bad at this for a while in the early 2000s that I honestly could never tell whether I’d read an issue or not from its cover, usually yet another generic shot of Spider-Man swinging through the city. The Alex Ross school of lush, artsy painted comic book covers also took over – and I like Alex Ross’s work, but painted comic covers in general don’t grab the eye like they first did.
Comic books are at their heart a unique form of storytelling that combines words and pictures and have created some of the greatest fiction of the last century. There’s a reason Avengers movies and Aquaman movies rake in the big bucks, because there’s an iconic, mythological heft to these characters.
Yet for some reason the big brains putting out the comics stopped trying to showcase their storytelling on their covers. I don’t want yet another boring pin-up image of Batman.
I want you to tell me a story that makes me want to read that comic book, just like that battered Batman #184 from the 1960s that I finally tracked down a copy of. I’ll never forget that cover, because it told me a story and I had to know what happened next.